"40 Questions About the Great Commission is an indispensable text for any pastor, professor, or student who cares about the Christian mission. In it, a biblical scholar, missiologist, and seminary president join forces to answer every question you've ever asked--or never asked--about our Lord's parting commission to his disciples. Substantive, lucid, and compelling." --Bruce Ashford, Southeastern Baptist Theological Seminary

"The church has one job. It is called the Great Commission. Every Christian soldier should know the who, the what, the why, and the where of the marching orders left by our Lord and Commander-in-Chief, and this book does just that in an engaging and encouraging way. Read it and then get on with it!" --James Merritt, The Southern Baptist Theological Seminary

"This book is a succinct and at the same time wide-ranging exposition of the commission of Jesus given to the disciples and thus to the church to proclaim the gospel far and wide. The authors elucidate the meaning of key passages in Scripture and thus present the geographical scope, the theological content, and important historical parameters of the mission of the church. This book deserves to be read by every Christian believer committed to the glory of God in all the world and to the proclamation of the gospel of Jesus Christ." --Eckhard J. Schnabel, Gordon-Conwell Theological Seminary

Beginning with a discussion of the issues relative to contact between people of different cultures, the authors examine the nature of cultural assumptions and values as a framework for cross-cultural analysis. They then analyze the human perceptual process, consider the influence of language on culture, and discuss nonverbal behavior. Central to the book is an analysis of American culture constructed along four dimentions: form of activity, form of social relations, perceptions of the world, and perception of the self. American cultural traits are isolated out, analyzed, and compared with parallel characteristics of other cultures. Finally, the cultural dimentions of communication and their implications for cross-cultural interaction are examined.